DMA250 Blog

Tuesday, February 24, 2009

Formats

Of the formats explained in our text, I do not think I would use a CD for the reasons listed (compression, lesser quality); I also do not think I would send my work in an email attachment because I've been told video takes forever to download in this format. I didn't find very many galleries or resource books for broadcast journalists, but I have found during previous assignments some reporters are now uploading their work on Youtube and its news channel, Truveo. Not many, but this format does allow a potential employer to compare your work with other journalists. I would just have to make sure mine looked better=). I think the two formats which would be most effective for submitting my type of work would be DVD and a personal website.

My Portfolio

So, after determining what I believe my target audience would be looking for, I've realized my portfolio needs alot of work. I am producing the student new show here on campus this semester, so I am going to focus on taking the time t create interesting news packages which are portfolio worthy. I am also writing for the paper, so I think it would be interesting to include a moving jpeg of my paper article and then also cover the story on the show. Some of the visuals I liked on other reporters demo reels featured them reporting in severe weather and incorporating documentary type, human interest stories. The reporter I am referring to, Sean Michael Thomas, didn't necessarily have a theme to his reel, but he included all the types of reporting a sation would be looking for.

Target Audience

I returned to the CBS 3 news site to research my audience. I looked over the bios of the current anchors. Unfortunately, I had a tough time locating any information about the news producer's names and history. I'm going to watch the morning broadcast and write down the producer's name during the credits=). I also looked into the current job offerings which interested me which are a news producer and reporter. Some words which repeated throughout the job descriptions were: honesty, fairness, accuracy in story telling, and a bachelor's degree. I also inferred from the current anchor's bios that they would like someone who is intelligent, seeks out not only the current situation, but also it's cause, contributes to the story selection process, and can work well on his or her own. CBS is a very large company which news locations across the country and in many different markets, but this offers me the opportunity to apply to positions within a multitude of levels.